Webinar: Building & Maintaining Trust in Communities of Color
Webinar: Building & Maintaining Trust in Communities of Color
Originally recorded November 10, 2020 | 11:00 AM - 12:00 PM CT
ABOUT
Medical mistrust from communities of color is certainly not a new trend. A legacy of medical racism in the U.S. can be traced to historical events such as the Flexner Report and Tuskegee Syphilis Study, the current lack of minority participation in clinical trials, and ongoing research that uncovers differences in minority care even after equalizing socioeconomic variables. A recent New York Times article that highlighted the work of several prominent economists asserts that black men are less likely than white men to seek healthcare and more likely to die at younger ages, and one-third of the black-white gap in male life expectancy could be attributed to the legacy of distrust connected to the Tuskegee study. As the global COVID-19 pandemic kills Black Americans at almost three times the rate of white Americans, many systemic inequities that communities of color face and the resulting medical mistrust are being laid bare. To rebuild trust in medical professionals, organizations need to actively seek out and engage communities of color. Just some of the strategies that organizations can employ include: (1) leveraging faith-based community organizations and other trusted individuals to circulate health information, (2) developing community health worker programs that employ individuals who live and work in communities of color, and (3) training physicians and staff on the importance of gaining cultural competency and recognizing unconscious biases. This webinar brings together senior executives and physicians from integrated hospital systems who are developing new and novel strategies to build and maintain trust in communities of color.
Distinguished Webinar Leaders
Key Statistics and Infographics
Webinar Leaders
Mr. Joseph Gaspero
CEO & Co-Founder of Center for Healthcare Innovation
Mrs. Shannon Stephenson
CEO of Cempa Community Care
Ms. Phyllis Rodgers
Founder and CEO, Peer Plus Education and Training Advocates
Joseph Gaspero is the CEO and Co-Founder of CHI. He is a healthcare executive, strategist, and researcher. He co-founded CHI in 2009 to be an independent, objective, and interdisciplinary research and education institute for healthcare. Joseph leads CHI’s research and education initiatives focusing on including patient-driven healthcare, patient engagement, clinical trials, drug pricing, and other pressing healthcare issues. He sets and executes CHI’s strategy, devises marketing tactics, leads fundraising efforts, and manages CHI’s Management team. Joseph is passionate and committed to making healthcare and our world a better place. His leadership stems from a wide array of experiences, including founding and operating several non-profit and for-profit organizations, serving in the U.S. Air Force in support of 2 foreign wars, and deriving expertise from time spent in industries such as healthcare, financial services, and marketing. Joseph’s skills include strategy, management, entrepreneurship, healthcare, clinical trials, diversity & inclusion, life sciences, research, marketing, and finance. He has lived in six countries, traveled to over 30 more, and speaks 3 languages, all which help him view business strategy through the prism of a global, interconnected 21st century. Joseph has a B.S. in Finance from the University of Illinois at Chicago. When he’s not immersed in his work at CHI, he spends his time snowboarding backcountry, skydiving, mountain biking, volunteering, engaging in MMA, and rock climbing.